Interview with CEO Caliva Dennis O’Malley and brand awareness. O’Malley explains how Caliva is scaling its direct-to-consumer business to increase brand loyalty. The company is primarily focused on two regions: the Bay Area and the greater Los Angeles area. Consumers in either of those areas can order a Caliva product on “their phone and receive it within a couple of hours”, according to O’Malley. O’Malley argues that The future of cannabis retail will be omnichannel because consumers want to have the convenience of both in-person dispensary experience and delivery.
– New Cannabis Ventures, 06/19/2020 2:38:33 PM