Canopy Growth Corp. is looking toward the new product market within the cannabis beverage industry. The company’s cannabis drinks are part of a strategy to attract new cannabis consumers substitutes for alcoholic beverages. Currently, Canopy’s early sales of beverages look strong. However, it is still unknown if they will succeed in attracting and retaining new cannabis consumers. Cannabis drinks represent a new cannabis-based business opportunity as there no past or current global market to look at for guidance and it’s potential to impact the drink market in general.

– Marijuana Bussiness Daily, July 16th, 2020

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