California’s marijuana market is borrowing a page from the state’s famous wine industry. The state has passed a new law intended to help outdoor cannabis growers brand by highlighting where and how they are produced. Governor Gavin Newsom signed Senate Bill 67, which established that any cannabis product claiming an “appellation of origin” from a California region must have been grown in the soil and with the sun from that region, in other words, without artificial light or shelter. Such designations can help smaller growers distinguish their cannabis like wineries. The designation of origin will be especially useful in the event of federal cannabis legalization and when cannabis growers are allowed to ship products nationwide.
Marijuana Business Daily, 10/15/2020 06:30:11