Although the state-legal cannabis industry is insanely lucrative, cannabis businesses have a lot stacked against them. From lack of access to banking services to be banned from advertising on most channels, companies in the cannabis space have to take great care not to run afoul of the countless laws that govern legal cannabis markets. In California, marijuana businesses were dealt a major blow last November after a court ruled that they weren’t allowed to advertise on billboards along all interstate and state highways crossing the state’s border. Judge Ginger Garrett of the San Luis Obispo County Superior Court made the ruling, relying on language in Proposition 64, the 2016 ballot measure that asked Californians if the state should legalize recreational cannabis. The legislation also established a regulatory framework for the state’s recreational cannabis industry, including restrictions against advertising or marketing cannabis products.

CannabisNewsWire, 04/23/2021 04:20:00

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