High 12 Brands (“High 12”), a global cannabis consumer packaged goods company, announced the closing of its CDN$6,301,802 oversubscribed Series A financing. The financing was led by Zola Global Investors Ltd. (“Zola”), a family office that focuses on building lasting businesses in the cannabis industry. The investment round also included investments from JW Asset Management, Artemis Growth Partners, Cassidy Asset Management, Uji Capital, Ela Capital, and other leading global cannabis funds and executives. High 12 will use the funds to launch and build its portfolio of cannabis branded products across markets in the United States, Canada, and globally. The company emerges as the industry shifts from a commodity, farming-centric view, towards ‘Cannabis 2.0’, focused on brands, consumers, and innovative products. High 12 is well-positioned to capture market share, as licensed producers face pressure to show profitability and consumers are looking for brands that they trust and recognize, as they transition away from the illicit market.
Hemp Land, Cannabis Hemp Blog, 05/10/2021 00:48:00