In the 1990s, nameless plastic baggies marked with an X for potency, jars adorned with pot leaves, and sexually suggestive imagery were the default marketing tactics for marijuana-related products. As legalization grows, with recreational marijuana legal for adults in 18 states and Washington, D.C., and medical marijuana legal in 37 states, investment dollars have poured in — and the largest players in the industry are putting out professionalized products. The new trend is toward well-designed packaging, clear and regulated information labels, lab-tested ingredients, standardized dosing, and modern branding. Packaging considerations are taking their design cues from traditional consumer brands. While all consumers benefit from safer, regulated, easier-to-use products, women who are cannabis users say they particularly appreciate the evolved approach. Several cannabis operators estimated sales doubled or even tripled during the pandemic. Gen Z consumers overall saw the fastest growth during the pandemic, driven by how many were turning 21, the age at which cannabis can be legally purchased, where allowed. Destigmatization plays a role as well. Some young consumers have spent their formative years in states where adult recreational cannabis is legal and are more comfortable with it. But there was also a particular uptick by women over men.

Mmp News Author, Medical Marijuana Program Connection, 07/18/2021 14:56:00

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