Organigram Holdings Inc, the parent company of Organigram Inc., a leading producer of cannabis, announced the launch of the Cannabis Innovators Panel, a cannabis consumer panel offering real-time insights into consumer preferences, usage occasions, and future development opportunities. This online panel will engage with 2,500 participants across Canada on an ongoing basis. “We have always believed that our greatest innovations reflect the unmet needs and preferences of our consumers, and engaging in an ongoing dialogue with them strengthens our ability to deliver on consumer-centric products,” says Megan McCrae, SVP Marketing and Communications. “The consumer insights resulting from giving Canadian cannabis consumers a voice will only strengthen our strategic approach to developing new and innovative industry-leading products and quality cannabis experiences.” The panel will contribute feedback on both existing product categories as well as guide areas of future research and development including flower, vapes, concentrates, edibles, flowers,s, and pre-rolls.

Mmp News Author, Medical Marijuana Program Connection, 07/18/2021 00:46:00

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