Fire & Flower Holdings Corp. and its wholly-owned subsidiary Hifyre™ Inc. (“Hifyre”), today announced the acquisition of certain assets from subsidiaries of Wikileaf Technologies Inc., an online platform for cannabis enthusiasts and consumers, as part of its innovative new digital strategy focused on enhancing the Company’s proprietary data-driven retail platform. Wikileaf, which generates significant user traffic through engaging content and domain name strength, will be boosted through the incorporation of Hifyre’s unique data-driven technology solutions into its existing platform. Hifyre will transform the Wikileaf website into a virtual online dispensary for cannabis and accessory products utilizing the same e-commerce proprietary technology platform that powers the Fire & Flower retail network. Accessory products will be fulfilled through Fire & Flower’s agreement with Humble & Fume (CSE: HBML) announced last month. A key aspect of the new digital strategy, Hifyre will create white-labeled online dispensaries fulfilled initially by the Fire & Flower retail network, that can be expanded to other cannabis dispensaries and delivery channels both in Canada and the United States. In addition, users of all white-labeled websites will be enrolled into Fire & Flower’s proprietary Spark Perks membership loyalty program, expanding upon its ability to capture a high level of engagement and understanding of cannabis consumer preferences and habits both in Canada and the U.S.

Published Ncv Newswire, New Cannabis Ventures, 08/04/2021 08:02:00

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