The most popular Kombucha brand globally, GT’s Living Foods is venturing into a new market: the marijuana industry. The firm is launching a marijuana-infused brew known as Cannabliss in the state of California. GT’s Living Foods has operated as part of the health and wellness sector for more than 20 years. It currently holds roughly 47% of the category market share through continued innovation. The brand has been brewing healthy beverages for more than two decades, which makes its move to create its first marijuana-infused line a well-calculated one. The CEO and founder of the company, GT Dave, stated that the company couldn’t ignore the power of the marijuana plant as it continued to innovate with plant-based wellness, noting that the plant’s power went beyond recreational and aligned with the company’s belief that plants and food are medicine. GT Dave explained that when combined with other natural adaptogens, marijuana provided various healing properties and positive benefits. With the introduction of its cannabis-infused beverage to the market, the company hopes to unleash the power of the cannabis plant so consumers can obtain some of its body health and mental benefits.
CannabisNewsWire, 12/17/2021 04:20:00