Given the sales numbers marijuana has posted over the course of the past year, it’s hard to imagine that there were any obstacles at all to overcome. The cannabis industry was a force to be reckoned with during both 2020 and 2021. In fact, the legal cannabis market as a whole is expected to be worth $70 Billion as a whole by the year 2028. Even though the nascent industry has lofty goals, they won’t be reached without overcoming some hurdles. Here are some of the biggest ones it faces in 2022. Given the amount of new markets that have legalized cannabis in recent years, it’s no surprise that the space is getting more crowded. Entrepreneurs everywhere have recognized the lucrative opportunities at hand when it comes to the cannabis industry. In the second half of 2021 alone, investment in cannabis experienced an 85% spike. Since the word is out on the potential revenue that can be made from investments within the cannabis industry, it’s only natural for new entities to eventually enter the fray. As new investors get involved, it’s likely that they may have inaccurate expectations on when they’d be able to yield returns. Those inaccurate expectations for quick returns, along with a lack of regulatory measures ensure that the volatility that currently exists within the cannabis industry will continue to serve as an obstacle going into 2022.

Jordan Smith, The Fresh Toast, 12/27/2021 08:00:00

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