As the cannabis market continues to expand into new markets, more products are created to appease every conceivable type of cannabis consumer. Over the last few years, pre-rolled joints have taken center stage in the cannabis market, and cannabis businesses are actively investing in ways to improve their pre-roll operations to compete efficiently. Pre-rolled joints are no longer an auxiliary product that consumers purchase as an afterthought. Whether it’s to sample a strain, enjoy an infused joint, or try cannabis for the first time in many years, the demand for pre-rolls is significant and growing steadily. Pre-rolls make up 11% of the market Recent increases in the sales of pre-rolled joints present exciting opportunities for cannabis businesses across the United States and Canada. Despite the onset of the pandemic, demand for pre-rolls has continued to increase over the last few years. From 2019 to 2020, pre-roll sales increased by around 50 percent, outpaced only by flower sales. Their U.S. market share has hovered between 7-11% since 2018, reaching a new high in August 2021 at 10.9%. And in Canada, pre-rolls represent nearly 19% of the total cannabis market according to Headset.
420 Intel – Marijuana Industry News, 03/16/2022 20:00:00
Open article: https://420intel.com/ads/2022/03/17/why-your-cannabis-brand-needs-prioritize-pre-rolls